Meta's Edits app is getting an AI assistant that uses Instagram data to suggest video ideas, plus a desktop version. More than half of Reels viewers see Edits content daily.

Meta's Edits app is getting an AI assistant that uses Instagram data to suggest video ideas, plus a desktop version. More than half of Reels viewers see Edits content daily.

By integrating an AI assistant directly into Edits, Meta is aiming to keep creators engaged on Instagram as it continues to compete with TikTok and YouTube for creators' attention.

Meta announced exciting updates to its Edits app, including an AI assistant and a desktop version, during an exclusive creator event in Los Angeles on Wednesday.

Meta aggiunge un AI assistant all'app Edits per analizzare le performance Instagram dei creator e suggerire idee di contenuto. In parallelo arriva la versione desktop dell'app. La…