TL;DRMeta’s Edits app gets an AI assistant that analyses Instagram data and suggests video ideas, plus a desktop version. Over half of Reels viewers see Edits content daily.
Meta is adding an AI assistant and a desktop version to Edits, its video-editing app built to compete with ByteDance’s CapCut. The company previewed the features at an invite-only creator event in Los Angeles on Wednesday. The AI assistant is currently in testing with event attendees. The desktop version is “coming soon.”
The AI assistant uses a creator’s Instagram data, including views and video-retention metrics, to analyse what is working and suggest new content ideas. It can recommend topics based on performance trends and flag trending audio. The goal is to keep creators inside Meta’s ecosystem instead of turning to external tools like ChatGPT for brainstorming or analytics.
Meta launched a similar AI assistant for Facebook creators last week. YouTube Studio already offers an AI-powered Inspiration tab, and TikTok has its own creative assistant. The feature is table stakes in the platform war for creators, but integrating it directly into the editing app, rather than the social platform, is a deliberate move to make Edits stickier.
