The World Cup isn't only about soccer: FIFA is drawing on music stars to elevate the competition into a global cultural event, broadening its reach beyond sports fans.

The FIFA World Cup is no longer an event enjoyed solely by soccer fans. Held once every four years, the tournament attracts billions of viewers worldwide and ha

The World Cup isn't only about soccer: FIFA is drawing on music stars to elevate the competition into a global cultural event, broadening its reach beyond sports fans.