The World Cup, which kicks off on June 11, is a big moment for large tech players such as Lenovo, Google, and Salesforce to show off their AI capabilities.

The World Cup, which kicks off on June 11, is a big moment for large tech players such as Lenovo, Google, and Salesforce to show off their AI capabilities.

Nature asked a football-journal chief about emerging trends in the sport, from AI tools to PhD students embedded with teams.