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World Cup travel boost hasn't materialized for U.S. businesses — yet
The expected travel boom from the World Cup is looking like it will be a city-by-city, match-by-match test of pricing power.
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economictimes.indiatimes.com
FIFA 2026: Brokerages bet on sector winners as soccer World Cup set to kick off
The 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sales are also set to rise. Media companies…
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france24.com
Inflation and FIFA price hikes dampen hope of World Cup boost to US economy
As preparations for the 2026 World Cup heat up, a massive hiring boom is sweeping across the US service industry. But local businesses are growing increasingly worried that…
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aljazeera.com
Will the FIFA World Cup be the economic bonanza US cities were promised?
Cities remain optimistic despite lagging hotel bookings and high ticket prices that might deter foreign travellers.
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forbes.com
The World Cup Will Redefine How U.S. Cities Understand Mobility
The 2026 World Cup will test whether they can respond when predictability disappears. It is the same test that all cities will face in the coming years.
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benzinga.com
2026 FIFA World Cup Fever Could Trigger A $30 Billion Productivity Hit For US Employers
World Cup 2026 in US could cost employers over $30B in lost productivity, with match-day disruption and workplace distraction, report says.
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frontofficesports.com
World Cup Fans Face ‘Significant Sticker Shock’ for Hotels
Hotel bookings in U.S. host cities are lagging behind their Canadian and Mexican counterparts heading into the World Cup.
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digiday.com
Brands turn to creators to build World Cup buzz amid a logistics nightmare
A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.
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cnbc.com
World Cup travel boost hasn't materialized for U.S. businesses — yet
The expected travel boom from the World Cup is looking like it will be a city-by-city, match-by-match test of pricing power.
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channelnewsasia.com
Analysis:Pricey World Cup keeps fans away, hits US hotels, airlines
NEW YORK, June 11 : Hours before the World Cup kickoff, the boost to travel and tourism expected from this year’s biggest sporting event has yet to materialize.For years, the…
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huffpost.com
Expected World Cup Tourism Boost Is A Bust So Far, Report Says
"Disappointment" is how one hotel official described the situation.
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cbsnews.com
The World Cup will draw millions of fans, but economic payoff is modest
Although the five-week soccer tournament starting on Thursday is the largest sporting event ever, the U.S. economic gains are likely to be muted.
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dawn.com
Pricey football World Cup keeps fans away, hits US hotels, airlines
Flight bookings from Europe into most host cities for June and July are down 3.8pc on average year-over-year.