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How new CEO Asha Sharma is reshaping Xbox's future: She cut Game Pass prices, killed bad ideas and gave fans hope again

Asha Sharma inherited a struggling Xbox in 2026. From Game Pass price cuts to scrapping unpopular initiatives, her first 100 days are reshaping Microsoft's gaming business.

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How new CEO Asha Sharma is reshaping Xbox's future: She cut Game Pass prices, killed bad ideas and gave fans…

Asha Sharma inherited a struggling Xbox in 2026. From Game Pass price cuts to scrapping unpopular initiatives, her first 100 days are reshaping Microsoft's gaming business.

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martedì 9 giugno 2026·fortune.com
‘Not an Allbirds Moment’: Xbox’s CEO says she is grounding the console in gaming roots not AI | Fortune
Since stepping into the Xbox CEO role, Asha Sharma has preached a "return of Xbox."
martedì 9 giugno 2026·fortune.com
‘Not an Allbirds Moment’: Xbox’s CEO says she is grounding the console in gaming roots, not AI | Fortune
Since stepping into the Xbox CEO role, Asha Sharma has preached a "return of Xbox."

How new CEO Asha Sharma is reshaping Xbox's future: She cut Game Pass prices, killed bad ideas and gave fans hope again

Confronto fonti

How new CEO Asha Sharma is reshaping Xbox's future: She cut Game Pass prices, killed bad ideas and gave fans…

Timeline cronologica

‘Not an Allbirds Moment’: Xbox’s CEO says she is grounding the console in gaming roots not AI | Fortune

‘Not an Allbirds Moment’: Xbox’s CEO says she is grounding the console in gaming roots, not AI | Fortune

How new CEO Asha Sharma is reshaping Xbox's future: She cut Game Pass prices, killed bad ideas and gave fans hope again

Confronto fonti

How new CEO Asha Sharma is reshaping Xbox's future: She cut Game Pass prices, killed bad ideas and gave fans…

Timeline cronologica

‘Not an Allbirds Moment’: Xbox’s CEO says she is grounding the console in gaming roots not AI | Fortune

‘Not an Allbirds Moment’: Xbox’s CEO says she is grounding the console in gaming roots, not AI | Fortune

Xbox plans major layoffs in July under new CEO Asha Sharma

‘Not an Allbirds Moment’: Xbox’s CEO says she is grounding the console in gaming roots not AI | Fortune

Microsoft plans major layoffs in Xbox division

"This cannot continue": Xbox leaders lay out "hard truths" behind sagging brand

Layoffs Coming at Xbox? New CEO Outlines Upcoming ‘Reset’ in Memo to Staff: ‘Surprising and Even Frustrating’…

How new CEO Asha Sharma is reshaping Xbox's future: She cut Game Pass prices, killed bad ideas and gave fans hope again

Xbox’s CEO spent her early career taking out trash and selling coupon books—she says the secret to her rise was never obsessing over a…

Xbox plans major layoffs in July under new CEO Asha Sharma

Layoffs Coming at Xbox? New CEO Outlines Upcoming ‘Reset’ in Memo to Staff: ‘Surprising and Even Frustrating’ Realities Facing Business

Microsoft plans major layoffs in Xbox division

"This cannot continue": Xbox leaders lay out "hard truths" behind sagging brand