$100 million revenues for sports card sellers? Inside the race to own the live-selling market

Today, more hobbyists than ever are building their collections from the couch with millions of sports cards instantly accessible through their phone. This has made live selling the latest frontier in the sports card industry. It’s where live auctions meet the modern version of the home shopping channels that found success in the 1980s and ‘90s, but the sellers are using platforms like Whatnot, Fanatics Live and eBay Live to build their own proprietary businesses while those larger entities jockey for position in a rapidly growing market. Social commerce in the United States grew an...

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