Overnight kickoffs, new viewing habits, streaming's rise complicate FIFA revenue push

The largest World Cup in history will kick off this Thursday across the US, Canada and Mexico. With 48 teams playing 104 matches, fans are bracing for a five-week marathon. But if…

Overnight kickoffs, new viewing habits, streaming's rise complicate FIFA revenue push

The 2026 World Cup is changing how we watch sports. Instead of one global broadcast, each fan gets a unique experience. This means local ads, commentary, and data. Technology like…