KwaZulu-Natal's economy is facing mounting challenges, including high unemployment, sluggish manufacturing growth, failing infrastructure and deepening inequality. In this opinion piece, Mafika Sangweni argues that the province can no longer rely on consumption-driven growth and must instead prioritise industrialisation, manufacturing, infrastructure development and support for township and rural enterprises. He calls for a developmental state capable of driving investment, creating jobs and expanding economic participation to ensure that growth benefits the majority of KwaZulu-Natal's people.