In the NBA Finals, celebrity row property is worth $1 million. The New York Knicks announced that was the winning bid in an auction for two seats for Game 3 on Monday night, the first NBA Finals game at Madison Square Garden since 1999.

The Knicks haven't hosted an NBA Finals game since June 1999. It's first championship home game in 27 years has some wild ticket options.

Resale tickets to see the New York Knicks take on the San Antonio Spurs in Game 3 at Madison Square Garden has soared to over $100,000 on Stubhub.

Five-figure sums are now required on the ticket resale market for upcoming NBA Finals games at Madison Square Garden.

As the NBA Finals return to Madison Square Garden, front-row celebrities will have to follow several unwritten rules.