São Paulo Pride drew its smallest measured peak crowd in three years, as sponsors flee and political pressure raises the question of why it is shrinking.

Your São Paulo guide for Sunday, June 7, 2026: the Pride Parade takes Av. Paulista from 1 pm at 23°C, free buses all day, the Ciclofaixa, plus Brazil 2–1 Egypt.

A 30ª edição do evento ocorre em meio a queda de patrocínio e debates sobre política e eleições