Accenture to Acquire Leading Creator and Social Agency Whalar, from Whalar Group

Accenture to Acquire Leading Creator and Social Agency Whalar, from Whalar Group

Whalar Group’s social and creator agency will continue to be led by co-CEOs Jo Cronk and Emma Harman.

Accenture has acquired creator and influencer agency Whalar in a bid to boost the scale of its marketing arm, Accenture Song.

Accenture Song's acquisition of the creator and social agency Whalar is more evidence that big budgets are shifting to influencer marketing.