Siri debuted in 2011 and is accessible through the bulk of Apple's installed base of 2.5 billion devices, but hundreds of millions of consumers have been chatting with apps from OpenAI and Anthropic instead. In China and elsewhere, consumers are turning to AI agents - bots that can carry out complex tasks on behalf of human users - to manage daily schedules and take care of rote tasks.

The iPhone-maker has clear advantages to lead in consumer AI, but only if it can finally modernize Siri. | Technology News

At its annual developers' conference, Apple put the spotlight on new AI features, while highlighting security and child safety — and critiquing the company's AI competitors.