What makes the situation unusual is that Apple rarely finds itself reacting to industry trends rather than defining them.

Apple's Plan for AI Dominance Rests on Fixing Its Much-Maligned Chatbot

Apple's Plan for AI Dominance Rests on Fixing Its Much-Maligned Chatbot

Apple's Plan for AI Dominance Rests on Fixing Its Much-Maligned Chatbot

Apple's Plan for AI Dominance Rests on Fixing Its Much-Maligned Chatbot

Apple's Plan for AI Dominance Rests on Fixing Its Much-Maligned Chatbot

Apple's Plan for AI Dominance Rests on Fixing Its Much-Maligned Chatbot

The iPhone-maker has clear advantages to lead in consumer AI, but only if it can finally modernize Siri. | Technology News

Apple heads into WWDC with Tim Cook’s AI legacy, Siri’s future as an agentic platform, and the stock’s rich valuation all on the line.

There could be a pivotal moment for the company's AI strategy - and its incoming CEO can make a strong first impression

What makes the situation unusual is that Apple rarely finds itself reacting to industry trends rather than defining them.

Polls have found the U.S. public uneasy about AI, and while Apple customers in other major markets such as China view AI more positively, Apple has historically never embraced…

A transformative 2025 leadership meeting reshaped Apple's AI direction, driving internal restructuring, deeper Gemini integration, and delays to upcoming product launches.

For one of his final major public moments as Apple’s CEO, Tim Cook may give Wall Street something it’s long been waiting for: answers about the company’s artificial intelligence…

For one of his final major public moments as Apple’s CEO, Tim Cook may give Wall Street something it’s long been waiting for: answers about the company’s artificial intelligence…

Don't overreact to the AI headlines, Apple is still an iPhone company. Plus: A look at SpaceX's coming valuation.

Counterpoint warns Apple must act fast as "agentic AI" shifts how we use phones. Read why WWDC is a crucial turning point for Siri.

Apple unveiled an artificial intelligence overhaul for the iPhone on Monday, turning to Google for help two years after the company stumbled on a first attempt.

"After getting fined last time for false advertising, Apple can't mess around with this Siri update."

Apple is promising AI today, not tomorrow — so how is the tech industry reacting to Monday's keynote announcements? With a mix of hope, excitement and skepticism.

Apple Intelligence stumbled through 2024 and 2025. It's starting to look respectable