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Ad of the Week: Snickers ‘Peanut Butter Focus Group’ by BBDO
Eric André’s cheeky ad for the candy brand hits competitor Reese's in its sweet spot.
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adage.com
Snickers got a roomful of Reeses to endorse its peanut butter products
BBDO and comedian Eric André turn focus groups into a fun jab at the category leader.
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campaignlive.com
Ad of the Week: Snickers ‘Peanut Butter Focus Group’ by BBDO
Eric André’s cheeky ad for the candy brand hits competitor Reese's in its sweet spot.