From talking about sex with JFK Jr. to a surprise show in Times Square, the queen of pop is leveraging Grindr’s “gayborhood” to sell her new album.

El concierto, realizado en colaboración con Grindr, marcó además el inicio de las celebraciones del Mes del Orgullo LGTBIQ+.

Madonna's surprise pop-up show at The Square, sponsored by Grindr, turns Times Square into a Pride Month party.