Apple has doubled its 2026 production target for the MacBook Neo to 10 million units. This budget laptop has seen immense demand, shipping 1.1 million units in its debut quarter. Rivals are responding with new models at Computex 2026. The Neo's success is attributed to its aggressive pricing, attracting new Mac buyers. This move reshapes the budget laptop market.

Update 6/1: The MacBook Neo delivery times in this post have now been updated – all but one configuration is...

The MacBook Neo shipped 1.1 million units in its first weeks on sale, IDC estimates, as Apple pushes deeper into the mainstream laptop market.