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Storia in 2 fonti
WPP and Publicis go head-to-head in Coca-Cola media, data and tech review
Global review follows shift from traditional media planning to agentic tools.
Confronto fonti
2 prospettive sulla stessa storiaTimeline cronologica
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adage.com
Coca-Cola media, data and tech agency review pits WPP against Publicis
The beverage giant is putting its global media, data and technology business in play.
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campaignlive.com
WPP and Publicis go head-to-head in Coca-Cola media, data and tech review
Global review follows shift from traditional media planning to agentic tools.