OpenAI CEO Sam Altman admits AI token costs are becoming 'a huge issue' — company seeks improved value as overspending becomes a meme

Sam Altman dishes on OpenAI's top token user

OpenAI's top customer consumes 100B tokens/month—a million-fold increase in six years—as token cost has become the second-biggest enterprise concern. Always-on autonomous AI will spike consumption further, reshaping corporate AI budgets as Anthropic gains momentum in enterprise token spend and market share.