Search and web traffic is getting replaced by AI, so earned media placements don't quite look the same. Plus: More scrutiny on principal media

Also in the Forbes CMO Newsletter: Shoppers like help from AI, but prefer to stay in control; Patagonia’s trademark battle against a climate activist drag queen.

Companies are gaming AI chatbots by planting promotional content in popular subreddits.

Search and web traffic is getting replaced by AI, so earned media placements don't quite look the same. Plus: More scrutiny on principal media