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NBA Gets Dream Finals as Wemby Ratings Boom Meets Knicks Mania
As New Yorkers prepare to call in sick, Disney's ad sales team is sucking the scatter market dry.
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forbes.com
ABC Embraces First NBA Finals Broadcasts From New York
ABC and ESPN are maximizing their promotional opportunities with the Knicks playing in this year's NBA Finals.
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theguardian.com
NBA finals 2026 predictions: will Wembanyama and the Spurs halt the red-hot Knicks?
Will New York end their long wait for a title? Our contributors pick the winner, key players and dark horses before the season’s grand finale tips off
