That's according to Accenture, which surveyed more than 25,000 consumers in 16 countries.

As AI agents begin to shape how people shop, traditional promotions risk being overlooked – unless brands rethink how value is communicated. Here’s how to stay competitive

That's according to Accenture, which surveyed more than 25,000 consumers in 16 countries.

Consumer shopping in the era where agents are doing the work.