[DECODED] Google is changing your search habit. Here are 3 things to keep in mind.

Mirror, mirror who’s the most visible of them all? - The Economic Times

AI search platforms hit 1 billion users; Generative Engine Optimization (GEO) emerges with $10-15B expected budget in 2-3 years. For tech managers: Google visibility alone insufficient. Marketing budget must shift to GEO on AI platforms with 5-10x higher bid pricing; credible content critical.