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In May, Google launched the biggest overhaul of its search engine, calling it 'a new era for AI search.' If you ever decide to explore these features, here are three things you should keep in mind.
Do you find Google’s AI overviews helpful — the summary that appears at the top of your search page whenever you look something up on Google? It used to show top results that led to distinct web pages. It used to be so simple, until it got replaced with paragraphs that synthesize potential answers to your query.
Since 2023, Google has been rolling out generative AI features on Google Search. It launched the search generative experience in May 2023, available only to users who opt in via Search Labs. In 2024, it rebranded SGE as AI overviews and successively rolled it out to over 100 countries, including the Philippines. The rollout did not require an opt-in from users. Then in 2025, it launched AI mode, which lets users interact with its Gemini models like a chatbot while conducting a simple Google search.
In May, Google launched the biggest overhaul of its search engine, calling it “a new era for AI search.” It comes with a new model that is now capable of agentic AI assistance, which means the “search” results can now also include task execution, such as booking reservations or even contacting businesses on the user’s behalf.
