ABC and ESPN are maximizing their promotional opportunities with the Knicks playing in this year's NBA Finals.

The start time, TV channel, and watch guide for the NBA Finals featuring the New York Knicks and San Antonio Spurs. Game 1 is June 3 at 8:30 p.m. ET on ABC.

The Knicks are in the NBA Finals for the first time since 1999, drawing high demand for seats inside Madison Square Garden.