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Hyundai Motor Debuts "Next Starts Now" Global Campaign Film for FIFA World Cup 2026™

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morningstar.comStai leggendo2 g fa

Hyundai Motor Debuts "Next Starts Now" Global Campaign Film for FIFA World Cup 2026™

originale

qz.com4 g fa

Hyundai uses Boston Dynamics Atlas robot in World Cup 2026 campaign

Hyundai deployed Boston Dynamics' Atlas humanoid robot in a five-part FIFA World Cup 2026 campaign, training it via reinforcement learning to execute real soccer moves — including a "Ghost Rabona" — with no CGI. The campaign signals Hyundai's intent to position Atlas as an industrial-grade humanoid ready for factory deployment (Metaplant America, Savannah), using high-visibility sports marketing to normalize humanoid robotics ahead of commercial rollout.

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upi.com4 g fa

Hyundai Atlas robot shows soccer skills in World Cup campaign - UPI.com

Hyundai Motor Group released a new campaign linking advanced robotics and soccer, highlighting its physical AI technology ahead of the World Cup.

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Timeline cronologica

venerdì 29 maggio 2026·morningstar.com
Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™
Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™
venerdì 29 maggio 2026·qz.com
Hyundai uses Boston Dynamics Atlas robot in World Cup 2026 campaign
The automaker's "School of Football" campaign features a five-part video series of Atlas learning to kick a ball ahead of FIFA World Cup 2026
venerdì 29 maggio 2026·upi.com
Hyundai Atlas robot shows soccer skills in World Cup campaign - UPI.com
Hyundai Motor Group released a new campaign linking advanced robotics and soccer, highlighting its physical AI technology ahead of the World Cup.
lunedì 1 giugno 2026·morningstar.com
Hyundai Motor Debuts "Next Starts Now" Global Campaign Film for FIFA World Cup 2026™
Hyundai Motor Debuts "Next Starts Now" Global Campaign Film for FIFA World Cup 2026™

Hyundai Motor Debuts "Next Starts Now" Global Campaign Film for FIFA World Cup 2026™

Hyundai uses Boston Dynamics Atlas robot in World Cup 2026 campaign

Hyundai Atlas robot shows soccer skills in World Cup campaign - UPI.com

Timeline cronologica

Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™

Hyundai uses Boston Dynamics Atlas robot in World Cup 2026 campaign

Hyundai Atlas robot shows soccer skills in World Cup campaign - UPI.com

Hyundai Motor Debuts "Next Starts Now" Global Campaign Film for FIFA World Cup 2026™

Hyundai Motor Debuts "Next Starts Now" Global Campaign Film for FIFA World Cup 2026™

Hyundai uses Boston Dynamics Atlas robot in World Cup 2026 campaign

Hyundai Atlas robot shows soccer skills in World Cup campaign - UPI.com

Timeline cronologica

Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™

Hyundai uses Boston Dynamics Atlas robot in World Cup 2026 campaign

Hyundai Atlas robot shows soccer skills in World Cup campaign - UPI.com

Hyundai Motor Debuts "Next Starts Now" Global Campaign Film for FIFA World Cup 2026™