The ATLAS prototype robot by Boston Dynamics walks on stage during a press conference at the 2026 International CES, at the Mandalay Bay Convention Center in Las Vegas, Nevada on Monday, January 5, 2026. File. Photo by James Atoa/UPI | License Photo
May 29 (Asia Today) -- Hyundai Motor Group released a new campaign linking advanced robotics and soccer, highlighting its physical artificial intelligence technology ahead of the World Cup.
Hyundai Motor Group said Friday it released its "School of Football" campaign video, which shows Atlas, a humanoid robot developed by Boston Dynamics, learning and improving through soccer movements.
The campaign is part of Hyundai Motor's World Cup campaign, "Next Starts Now," which is rooted in the company's vision of "Progress for Humanity."
The video series consists of five parts, including a launch film featuring Atlas and training scenes showing the robot practicing various soccer movements.
