Storia in 5 fonti

Hyundai Atlas robot shows soccer skills in World Cup campaign - UPI.com

Hyundai Motor Group released a new campaign linking advanced robotics and soccer, highlighting its physical AI technology ahead of the World Cup.

Raccontata dakoreajoongangdaily.joins.commorningstar.comqz.comupi.comheise.de

Confronto fonti

5 prospettive sulla stessa storia

AI · summaries

upi.comStai leggendo1 mesi fa

Hyundai Atlas robot shows soccer skills in World Cup campaign - UPI.com

Hyundai Motor Group released a new campaign linking advanced robotics and soccer, highlighting its physical AI technology ahead of the World Cup.

originale

qz.com1 mesi fa

Hyundai uses Boston Dynamics Atlas robot in World Cup 2026 campaign

Hyundai deployed Boston Dynamics' Atlas humanoid robot in a five-part FIFA World Cup 2026 campaign, training it via reinforcement learning to execute real soccer moves — including a "Ghost Rabona" — with no CGI. The campaign signals Hyundai's intent to position Atlas as an industrial-grade humanoid ready for factory deployment (Metaplant America, Savannah), using high-visibility sports marketing to normalize humanoid robotics ahead of commercial rollout.

Leggi questa versione → originale

koreajoongangdaily.joins.com1 mesi fa

Even Sonny's impressed as Hyundai's Atlas robot shows off trick 'Ghost Rabona' in football-themed campaign

Hyundai Motor's humanoid robot Atlas has learned to play football well enough to score with an elaborate trick shot, capping a video campaign the carmaker is using to showcase its robotics technology ahead of the 2026…

Leggi questa versione → originale

morningstar.com1 mesi fa

Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup…

Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™

Leggi questa versione → originale

heise.de1 mesi fa

Hyundai: Humanoider Atlas-Roboter lernt Fußballspielen

Die FIFA Fußball-Weltmeisterschaft 2026 steht vor der Tür. Der humanoide Atlas-Roboter von Boston Dynamics erlernt das Fußballspielen.

Leggi questa versione → originale

Timeline cronologica

1. venerdì 29 maggio 2026·koreajoongangdaily.joins.com
   

   Even Sonny's impressed as Hyundai's Atlas robot shows off trick 'Ghost Rabona' in football-themed campaign

   Hyundai Motor's humanoid robot Atlas has learned to play football well enough to score with an elaborate trick shot, capping a video campaign the carmaker is using to showcase its…

2. venerdì 29 maggio 2026·morningstar.com
   

   Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™

   Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™

3. venerdì 29 maggio 2026·qz.com
   

   Hyundai uses Boston Dynamics Atlas robot in World Cup 2026 campaign

   The automaker's "School of Football" campaign features a five-part video series of Atlas learning to kick a ball ahead of FIFA World Cup 2026

4. venerdì 29 maggio 2026·upi.com
   

   Hyundai Atlas robot shows soccer skills in World Cup campaign - UPI.com

   Hyundai Motor Group released a new campaign linking advanced robotics and soccer, highlighting its physical AI technology ahead of the World Cup.

5. lunedì 1 giugno 2026·heise.de
   

   Hyundai: Humanoider Atlas-Roboter lernt Fußballspielen

   Die FIFA Fußball-Weltmeisterschaft 2026 steht vor der Tür. Der humanoide Atlas-Roboter von Boston Dynamics erlernt das Fußballspielen.

6. lunedì 1 giugno 2026·morningstar.com
   

   Hyundai Motor Debuts "Next Starts Now" Global Campaign Film for FIFA World Cup 2026™

   Hyundai Motor Debuts "Next Starts Now" Global Campaign Film for FIFA World Cup 2026™