Hyundai Motor Group released a new campaign linking advanced robotics and soccer, highlighting its physical AI technology ahead of the World Cup.

Hyundai Motor's humanoid robot Atlas has learned to play football well enough to score with an elaborate trick shot, capping a video campaign the carmaker is using to showcase its…

Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™

The automaker's "School of Football" campaign features a five-part video series of Atlas learning to kick a ball ahead of FIFA World Cup 2026

Hyundai Motor Group released a new campaign linking advanced robotics and soccer, highlighting its physical AI technology ahead of the World Cup.