Dell takes on Apple MacBook Neo with new $700 laptop

Dell unveils $699 XPS 13 laptop in challenge to Apple's MacBook Neo

Dell launches XPS 13 at $699 ($599 for students) to directly challenge Apple's MacBook Neo, positioning it as thinner, lighter, and with a larger display at a comparable price point. The move signals intensifying price competition in the consumer PC segment — relevant for IT procurement teams evaluating bulk device budgets as memory-chip costs threaten to push prices higher in H2 2026.