Starting at $699 and a reduced $599 for students aged 16 and older during the back-to-school season, the XPS 13 seeks to offer a superior experience compared to the MacBook Neo, Dell said.
The aggressive push into the PC market with a lower-priced laptop shows how Dell has taken cues from Apple to broaden its reach in a price-sensitive industry that is facing tighter memory-chips supply.
The logo of Dell Technologies is displayed over a booth at the Web Summit digital trade show in Vancouver, British Columbia, Canada, May 12, 2026. Photo by Reuters
Dell said the XPS 13 will be its thinnest and lightest model, about half a pound lighter than Apple's MacBook Neo, while also featuring a larger display.
Apple debuted the MacBook Neo lineup starting at $599 in March, which boosted its fiscal second-quarter results a month later. The Neo costs $500 for students and competes with Chromebooks and affordable Windows devices.
