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Hyundai uses Boston Dynamics Atlas robot in World Cup 2026 campaign

The automaker's "School of Football" campaign features a five-part video series of Atlas learning to kick a ball ahead of FIFA World Cup 2026

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Hyundai uses Boston Dynamics Atlas robot in World Cup 2026 campaign

Hyundai deployed Boston Dynamics' Atlas humanoid robot in a five-part FIFA World Cup 2026 campaign, training it via reinforcement learning to execute real soccer moves — including a "Ghost Rabona" — with no CGI. The campaign signals Hyundai's intent to position Atlas as an industrial-grade humanoid ready for factory deployment (Metaplant America, Savannah), using high-visibility sports marketing to normalize humanoid robotics ahead of commercial rollout.

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venerdì 29 maggio 2026·koreajoongangdaily.joins.com
Even Sonny's impressed as Hyundai's Atlas robot shows off trick 'Ghost Rabona' in football-themed campaign
Hyundai Motor's humanoid robot Atlas has learned to play football well enough to score with an elaborate trick shot, capping a video campaign the carmaker is using to showcase its…
venerdì 29 maggio 2026·morningstar.com
Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™

Hyundai uses Boston Dynamics Atlas robot in World Cup 2026 campaign

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Hyundai uses Boston Dynamics Atlas robot in World Cup 2026 campaign

Timeline cronologica

Even Sonny's impressed as Hyundai's Atlas robot shows off trick 'Ghost Rabona' in football-themed campaign

Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™

Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup…

Hyundai Atlas robot shows soccer skills in World Cup campaign - UPI.com

Even Sonny's impressed as Hyundai's Atlas robot shows off trick 'Ghost Rabona' in football-themed campaign

Hyundai uses Boston Dynamics Atlas robot in World Cup 2026 campaign

Hyundai Atlas robot shows soccer skills in World Cup campaign - UPI.com