Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™

Hyundai Motor's humanoid robot Atlas has learned to play football well enough to score with an elaborate trick shot, capping a video campaign the carmaker is using to showcase its…

Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™

The automaker's "School of Football" campaign features a five-part video series of Atlas learning to kick a ball ahead of FIFA World Cup 2026

Hyundai Motor Group released a new campaign linking advanced robotics and soccer, highlighting its physical AI technology ahead of the World Cup.