The UK’s third-largest supermarket to outsource online shopping to Ocado

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleAsda has announced a major partnership with retail technology giant Ocado to significantly enhance its online grocery service for customers. The collaboration will see Ocado’s Smart Platform technology rolled out across Asda’s website, app, in-store picking, and home delivery operations. The initiative is set to begin in 2027, starting with an upgrade to the supermarket’s website and online shopping experience. This strategic move forms a crucial part of a wider turnaround plan at Asda, led by executive chairman Allan Leighton, aiming to improve customer experience and efficiency. Asda will retain full control of its customer offer, pricing, and online operations, with existing fulfilment methods continuing alongside the new technology. In fullUK supermarket giant teams up with Ocado to overhaul home deliveriesThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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