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Even Sonny's impressed as Hyundai's Atlas robot shows off trick 'Ghost Rabona' in football-themed campaign

Hyundai Motor's humanoid robot Atlas has learned to play football well enough to score with an elaborate trick shot, capping a video campaign the carmaker is using to showcase its robotics technology ahead of the 2026 FIFA World Cup.

Raccontata datheverge.cominfobae.comkoreajoongangdaily.joins.commorningstar.comqz.comupi.com

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6 prospettive sulla stessa storia
AI · summaries
koreajoongangdaily.joins.comStai leggendo1 g fa

Even Sonny's impressed as Hyundai's Atlas robot shows off trick 'Ghost Rabona' in football-themed campaign

Hyundai Motor's humanoid robot Atlas has learned to play football well enough to score with an elaborate trick shot, capping a video campaign the carmaker is using to showcase its robotics technology ahead of the 2026…

originale
qz.com1 g fa

Hyundai uses Boston Dynamics Atlas robot in World Cup 2026 campaign

Hyundai deployed Boston Dynamics' Atlas humanoid robot in a five-part FIFA World Cup 2026 campaign, training it via reinforcement learning to execute real soccer moves — including a "Ghost Rabona" — with no CGI. The campaign signals Hyundai's intent to position Atlas as an industrial-grade humanoid ready for factory deployment (Metaplant America, Savannah), using high-visibility sports marketing to normalize humanoid robotics ahead of commercial rollout.

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upi.com21 h fa

Hyundai Atlas robot shows soccer skills in World Cup campaign - UPI.com

Hyundai Motor Group released a new campaign linking advanced robotics and soccer, highlighting its physical AI technology ahead of the World Cup.

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morningstar.com1 g fa

Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup…

Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™

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infobae.com3 g fa

Este robot ya entrena fútbol, celebra como Griezmann y quiere ir a la Copa Mundial FIFA 2026

El dispositivo cuenta con capacidad de hacer amagues y diferentes rutinas de entrenamiento

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theverge.com4 g fa

I didn’t expect Boston Dynamics’ new factory robot to be this nimble.

Despite first being destined for Hyundai factories, the production version of Boston Dynamics’ Atlas robot looks no less capable than the one that debuted over two years ago. A new video demonstrates some impressive…

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Timeline cronologica

  1. martedì 26 maggio 2026·theverge.com

    I didn’t expect Boston Dynamics’ new factory robot to be this nimble.

    Despite first being destined for Hyundai factories, the production version of Boston Dynamics’ Atlas robot looks no less capable than the one that debuted over two years ago. A…

  2. martedì 26 maggio 2026·infobae.com

    Este robot ya entrena fútbol, celebra como Griezmann y quiere ir a la Copa Mundial FIFA 2026

    El dispositivo cuenta con capacidad de hacer amagues y diferentes rutinas de entrenamiento

  3. venerdì 29 maggio 2026·koreajoongangdaily.joins.com

    Even Sonny's impressed as Hyundai's Atlas robot shows off trick 'Ghost Rabona' in football-themed campaign

    Hyundai Motor's humanoid robot Atlas has learned to play football well enough to score with an elaborate trick shot, capping a video campaign the carmaker is using to showcase its…

  4. venerdì 29 maggio 2026·morningstar.com

    Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™

    Hyundai Motor Launches "School of Football" Campaign Featuring Boston Dynamics' Atlas Ahead of FIFA World Cup 2026™

  5. venerdì 29 maggio 2026·qz.com

    Hyundai uses Boston Dynamics Atlas robot in World Cup 2026 campaign

    The automaker's "School of Football" campaign features a five-part video series of Atlas learning to kick a ball ahead of FIFA World Cup 2026

  6. venerdì 29 maggio 2026·upi.com

    Hyundai Atlas robot shows soccer skills in World Cup campaign - UPI.com

    Hyundai Motor Group released a new campaign linking advanced robotics and soccer, highlighting its physical AI technology ahead of the World Cup.