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Starbucks competitors climb in sales in wake of 'Tank Day' debacle
Starbucks Korea's local competitors recorded measurable gains in the two weeks following the company's botched "Tank Day" marketing campaign as the coffee chain lost sales and app traffic.
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malaymail.com
Starbucks Korea boss apologises after AI-generated ‘Tank Day’ campaign triggers national fury
SEOUL, May 26 — Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised “Tank Day” promotion, including the use of AI to develop the...
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nbcnews.com
Starbucks struggles to quell outrage over ‘Tank Day’ ad campaign that evoked massacre in South Korea
The coffee chain drew backlash with a marketing campaign for a drink tumbler that is widely perceived as mocking those who died for South Korea’s pro-democracy movement.
