Starbucks Korea's local competitors recorded measurable gains in the two weeks following the company's botched "Tank Day" marketing campaign as the coffee chain lost sales and app traffic.

Police are currently fielding multiple criminal complaints against not only executives associated with Starbucks and Shinsegae, but political figures as well

SEOUL, May 26 — Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised “Tank Day” promotion, including the use of AI to develop the...

Retail tycoon Chung Yong-jin, chairman of the Shinsegae Group which owns Starbucks Korea, issued a second apology in two weeks on Tuesday as the public outcry over the coffee…

The coffee chain drew backlash with a marketing campaign for a drink tumbler that is widely perceived as mocking those who died for South Korea’s pro-democracy movement.

It's a scandal that just won't go away for Starbucks in South Korea. The chairman of the coffee chain's local corporate majority owner was compelled to issue a second public…

Starbucks Korea’s weekly payment volume dropped by more than 8 billion won ($5.3 million) in the week following controversy over its “Tank Day” event, data showed Wednesday.

Payments at Starbucks Korea plunged more than 26 percent in just one week, industry data showed Wednesday, after a controversial promotional event...

SEOUL, May 27 — Starbucks Korea’s sales have taken a sharp hit after backlash over a promotional campaign accused of mocking one of South Korea’s darkest chapters in modern...

Starbucks Korea is facing one of the biggest crises in its history after a marketing campaign triggered accusations that it mocked South Korea’s historic democr

Starbucks Korea’s recent marketing blunder, seen as mocking the country’s democracy movements of the 1980s and leading to widespread public outrage...

SEATTLE — Koreans in the United States are turning up pressure on Starbucks headquarters in Seattle over the company’s “Tank Day” controversy, argu...

Figures show transactions falling by over 8 billion won (US$5.3 million) and app downloads declining

Starbucks Korea's local competitors recorded measurable gains in the two weeks following the company's botched "Tank Day" marketing campaign as the coffee chain lost sales and app…

Starbucks Korea erlebt einen starken Umsatzrückgang durch einen Boykott wegen einer umstrittenen Kampagne am Gwangju-Jahrestag.