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Snickers got a roomful of Reeses to endorse its peanut butter products
BBDO and comedian Eric André turn focus groups into a fun jab at the category leader.
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adage.com
How one man became the most sought-after case study editor in advertising
Find out why this editorial house says spending $30,000-40,000 on a case study is worth it.
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Snickers got a roomful of Reeses to endorse its peanut butter products
BBDO and comedian Eric André turn focus groups into a fun jab at the category leader.
- ·
campaignlive.com
Ad of the Week: Snickers ‘Peanut Butter Focus Group’ by BBDO
Eric André’s cheeky ad for the candy brand hits competitor Reese's in its sweet spot.