AI companies are among the most distrusted brands. Marketers say AI leaders should tone down their public statements and borrow P&G's playbook.

Marketers are embracing AI for efficiency and brainstorming, but are more cautious when it comes to consumer-facing creative and brand voice.

AI companies are among the most distrusted brands. Marketers say AI leaders should tone down their public statements and borrow P&G's playbook.