The grocer has poached customers from traditional major supermarkets through opening more shops over the past few years - while Morrisons has struggled under private equity ownership.

Latest figures from Worldpanel show Lidl held a 8.6% market share in the 12 weeks up to May 17, up from 8.1% a year earlier

Lidl has soared past struggling Morrisons to become the UK’s fifth-biggest supermarket, as its heavy discounting paid off.