Lidl has overtaken beleaguered Morrisons to become Britain’s fifth biggest supermarket for the first time.
The German discounter now holds an 8.6 per cent share of the grocery market, according to figures from Worldpanel by Numerator for the three months to 17 May - ahead of traditional heavyweight Morrisons, which has slipped to 8.3 per cent.
Lidl has poached customers from traditional major supermarkets by opening more shops over the past few years, growing its market share to a new record, from 8.1 per cent at the same time last year.
Retail experts say the German retailer has had an impressive ascent, as twenty years ago it made up just 1.4 per cent of the market.
By contrast, Morrisons has been struggling to retain shoppers since its private-equity buyout a few years ago.
