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Everlane and the Death of the “Good” Millennial Life-Style Brand
Everlane once embodied a hope that clothes could be mass-manufactured and high-quality. Now it’s owned by the fast-fashion giant Shein. Kyle Chayka writes about the millennial life-style brands that have sold out—and what it says about contemporary consumer culture.
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salon.com
Everlane was never your friend
Sorrow over the clothing company's sale to Shein marks the end of an era that believed commerce could care about us
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marketplace.org
Why did fast-fashion powerhouse Shein buy sustainable brand Everlane?
Shein, which has had trouble going public, could be trying to remake its image.
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newyorker.com
Everlane and the Death of the “Good” Millennial Life-Style Brand
Everlane once embodied a hope that clothes could be mass-manufactured and high-quality. Now it’s owned by the fast-fashion giant Shein. Kyle Chayka writes about the millennial…
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thecut.com
Everlane’s Founder Wants to Try Again
After the big Shein sale, Michael Preysman is starting a new fashion line that’s “still radical.”