SEOUL, May 27 — Starbucks Korea’s sales have taken a sharp hit after backlash over a promotional campaign accused of mocking one of South Korea’s darkest chapters in modern...

The marketing blunder on South Korea’s most solemn democratic anniversary has reignited a decades-old battle over how the country confronts its authoritarian past.

South Korean retail tycoon Chung Yong-jin has apologized for a second time in two weeks as Starbucks’ local operation faces a backlash over a recent marketing campaign that was…

Controversial ‘Tank Day’ campaign evoked a 1980 military crackdown on pro-democracy protesters

Coffee chain has seen 'very significant' drop in sales after campaign that evoked crackdown, local operator says.

Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised "Tank Day" promotion, including the use of AI to develop the campaign, which it said…

Starbucks Korea faces backlash and sales decline over controversial ‘Tank Day' campaign tied to Gwangju Uprising.

The coffee chain sparked public outrage when it attempted to promote a large size of tumbler it calls a “tank” by declaring May 18 to be “Tank Day.” | World News

Starbucks Korea on Tuesday said it will temporarily allow those with Starbucks’ prepaid cards to get full refunds regardless of the amount in the wake of its co

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Police are currently fielding multiple criminal complaints against not only executives associated with Starbucks and Shinsegae, but political figures as well

SEOUL, May 26 — Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised “Tank Day” promotion, including the use of AI to develop the...

Retail tycoon Chung Yong-jin, chairman of the Shinsegae Group which owns Starbucks Korea, issued a second apology in two weeks on Tuesday as the public outcry over the coffee…

Les cafés des Starbucks en Corée du Sud se vident. Des appels au boycott sont énoncés et les ventes sont en chute. En cause, une campagne publicitaire générée par IA et qui rouvre…

The coffee chain drew backlash with a marketing campaign for a drink tumbler that is widely perceived as mocking those who died for South Korea’s pro-democracy movement.

Chung Yong-jin, presidente do Shinsegae, grupo controlador da rede no país, pediu desculpas publicamente e apelou para que consumidores não direcionem a indignação aos…

It's a scandal that just won't go away for Starbucks in South Korea. The chairman of the coffee chain's local corporate majority owner was compelled to issue a second public…

Starbucks Korea’s weekly payment volume dropped by more than 8 billion won ($5.3 million) in the week following controversy over its “Tank Day” event, data showed Wednesday.

Payments at Starbucks Korea plunged more than 26 percent in just one week, industry data showed Wednesday, after a controversial promotional event...

SEOUL, May 27 — Starbucks Korea’s sales have taken a sharp hit after backlash over a promotional campaign accused of mocking one of South Korea’s darkest chapters in modern...

Starbucks Korea said it would offer full refunds of prepaid app credit from June 1 to 14