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‘Tank Day’ backlash wipes RM22m off Starbucks Korea weekly sales

SEOUL, May 27 — Starbucks Korea’s sales have taken a sharp hit after backlash over a promotional campaign accused of mocking one of South Korea’s darkest chapters in modern...

Raccontata dathediplomat.comindependent.co.ukaljazeera.comfrance24.combenzinga.comhindustantimes.comkoreaherald.comenglish.hani.co.krmalaymail.comlecho.benbcnews.comvalor.globo.com+3 altre

Confronto fonti

6 prospettive sulla stessa storia
AI · summaries
malaymail.comStai leggendo4 h fa

‘Tank Day’ backlash wipes RM22m off Starbucks Korea weekly sales

SEOUL, May 27 — Starbucks Korea’s sales have taken a sharp hit after backlash over a promotional campaign accused of mocking one of South Korea’s darkest chapters in modern...

originale
koreajoongangdaily.joins.com5 h fa

Starbucks Korea weekly sales sink 8 billion won in wake of 'Tank Day' controversy

Starbucks Korea’s weekly payment volume dropped by more than 8 billion won ($5.3 million) in the week following controversy over its “Tank Day” event, data showed Wednesday.

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benzinga.com1 g fa

Starbucks Korea Is Seeing Sales Drop After A Controversial 'Tank Day' Marketing Campaign Sparked Politica

Starbucks Korea faces backlash and sales decline over controversial ‘Tank Day' campaign tied to Gwangju Uprising.

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independent.co.uk1 g fa

Starbucks Korea suffers sales slump after backlash over marketing campaign

Controversial ‘Tank Day’ campaign evoked a 1980 military crackdown on pro-democracy protesters

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aljazeera.com1 g fa

Starbucks’ Korean sales fall after backlash to ‘Tank Day’ ad campaign

Coffee chain has seen 'very significant' drop in sales after campaign that evoked crackdown, local operator says.

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koreaherald.com2 h fa

Starbucks Korea’s ‘Tank Day’ fiasco explained in 2 minutes

Starbucks Korea is facing one of the biggest crises in its history after a marketing campaign triggered accusations that it mocked South Korea’s historic democr

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Timeline cronologica

  1. lunedì 25 maggio 2026·thediplomat.com

    Starbucks Korea’s Tank Day Promotion on a Massacre Anniversary Causes a Political Firestorm

    The marketing blunder on South Korea’s most solemn democratic anniversary has reignited a decades-old battle over how the country confronts its authoritarian past.

  2. martedì 26 maggio 2026·independent.co.uk

    South Korean Starbucks boss apologizes for ad campaign that evoked massacre

    South Korean retail tycoon Chung Yong-jin has apologized for a second time in two weeks as Starbucks’ local operation faces a backlash over a recent marketing campaign that was…

  3. martedì 26 maggio 2026·independent.co.uk

    Starbucks Korea suffers sales slump after backlash over marketing campaign

    Controversial ‘Tank Day’ campaign evoked a 1980 military crackdown on pro-democracy protesters

  4. martedì 26 maggio 2026·aljazeera.com

    Starbucks’ Korean sales fall after backlash to ‘Tank Day’ ad campaign

    Coffee chain has seen 'very significant' drop in sales after campaign that evoked crackdown, local operator says.

  5. martedì 26 maggio 2026·france24.com

    Starbucks Korea reveals series of mishaps leading to 'Tank Day' campaign

    Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised "Tank Day" promotion, including the use of AI to develop the campaign, which it said…

  6. martedì 26 maggio 2026·benzinga.com

    Starbucks Korea Is Seeing Sales Drop After A Controversial 'Tank Day' Marketing Campaign Sparked Politica

    Starbucks Korea faces backlash and sales decline over controversial ‘Tank Day' campaign tied to Gwangju Uprising.

  7. martedì 26 maggio 2026·hindustantimes.com

    South Korean Starbucks boss apologises for ad campaign that evoked massacre

    The coffee chain sparked public outrage when it attempted to promote a large size of tumbler it calls a “tank” by declaring May 18 to be “Tank Day.” | World News

  8. martedì 26 maggio 2026·koreaherald.com

    Starbucks Korea offers full refunds for prepaid cards amid boycott backlash

    Starbucks Korea on Tuesday said it will temporarily allow those with Starbucks’ prepaid cards to get full refunds regardless of the amount in the wake of its co

  9. martedì 26 maggio 2026·independent.co.uk

    Starbucks Korea apologises for ‘Tank Day’ marketing campaign after sales fall

    Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or…

  10. martedì 26 maggio 2026·english.hani.co.kr

    Fallout of Starbucks ‘Tank Day’ fiasco continues to snowball

    Police are currently fielding multiple criminal complaints against not only executives associated with Starbucks and Shinsegae, but political figures as well

  11. martedì 26 maggio 2026·malaymail.com

    Starbucks Korea boss apologises after AI-generated ‘Tank Day’ campaign triggers national fury

    SEOUL, May 26 — Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised “Tank Day” promotion, including the use of AI to develop the...

  12. martedì 26 maggio 2026·france24.com

    Business - Starbucks in South Korea sees 'very significant drop in sales' amid controversy

    Retail tycoon Chung Yong-jin, chairman of the Shinsegae Group which owns Starbucks Korea, issued a second apology in two weeks on Tuesday as the public outcry over the coffee…

  13. martedì 26 maggio 2026·lecho.be

    Starbucks dans la tourmente en Corée du Sud à cause d'une pub générée par IA

    Les cafés des Starbucks en Corée du Sud se vident. Des appels au boycott sont énoncés et les ventes sont en chute. En cause, une campagne publicitaire générée par IA et qui rouvre…

  14. martedì 26 maggio 2026·nbcnews.com

    Starbucks struggles to quell outrage over ‘Tank Day’ ad campaign that evoked massacre in South Korea

    The coffee chain drew backlash with a marketing campaign for a drink tumbler that is widely perceived as mocking those who died for South Korea’s pro-democracy movement.

  15. martedì 26 maggio 2026·valor.globo.com

    Starbucks Coreia enfrenta crise após ação promocional associada à ditadura militar

    Chung Yong-jin, presidente do Shinsegae, grupo controlador da rede no país, pediu desculpas publicamente e apelou para que consumidores não direcionem a indignação aos…

  16. martedì 26 maggio 2026·france24.com

    Starbucks faces South Korean backlash following campaign echoing 1987 massacre

    It's a scandal that just won't go away for Starbucks in South Korea. The chairman of the coffee chain's local corporate majority owner was compelled to issue a second public…

  17. mercoledì 27 maggio 2026·koreajoongangdaily.joins.com

    Starbucks Korea weekly sales sink 8 billion won in wake of 'Tank Day' controversy

    Starbucks Korea’s weekly payment volume dropped by more than 8 billion won ($5.3 million) in the week following controversy over its “Tank Day” event, data showed Wednesday.

  18. mercoledì 27 maggio 2026·koreatimes.co.kr

    Starbucks Korea payments drop 26% after controversial promotion sparks backlash - The Korea Times

    Payments at Starbucks Korea plunged more than 26 percent in just one week, industry data showed Wednesday, after a controversial promotional event...

  19. mercoledì 27 maggio 2026·malaymail.com

    ‘Tank Day’ backlash wipes RM22m off Starbucks Korea weekly sales

    SEOUL, May 27 — Starbucks Korea’s sales have taken a sharp hit after backlash over a promotional campaign accused of mocking one of South Korea’s darkest chapters in modern...

  20. mercoledì 27 maggio 2026·hani.co.kr

    Gwangju groups call for Shinsegae chief to resign after ‘insincere’ apology for ‘Tank Day’ promo

    Starbucks Korea said it would offer full refunds of prepaid app credit from June 1 to 14