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Audemars Piguet CEO Resta Says Swatch Tie-up Smashed Web Records
(Bloomberg) -- For Audemars Piguet Chief Executive Officer Ilaria Resta, the response to the luxury Swiss timepiece maker’s launch of a pocket watch in collaboration with Swatch has been overwhelming.
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swissinfo.ch
Audemars Piguet CEO Resta Says Swatch Tie-up Smashed Web Records
(Bloomberg) -- For Audemars Piguet Chief Executive Officer Ilaria Resta, the response to the luxury Swiss timepiece maker’s launch of a pocket watch in collaboration with Swatch…
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channelnewsasia.com
Commentary: AP x Swatch Royal Pop collection turned a right partnership into chaos
The chaotic launch of the “Royal Pop” pocket watch collection shows the fine line between buzz and backlash, says National University of Singapore’s Samer Elhajjar.
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letemps.ch
Deux semaines après le lancement fou de la Royal Pop: «Nous le répétons depuis le début, ce n’est pas une série limitée» - Le Temps
Le chaos du premier jour est passé, mais l’enthousiasme est resté. Les passionnés de la collaboration entre Swatch et Audemars Piguet continuent de former des files d’attente,…