The chaotic launch of the “Royal Pop” pocket watch collection shows the fine line between buzz and backlash, says National University of Singapore’s Samer Elhajjar.
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The chaotic launch of the “Royal Pop” pocket watch collection shows the fine line between buzz and backlash, says National University of Singapore’s Samer Elhajjar.
This photo taken on May 15, 2026, shows people camping out in line outside of the Swatch store in Times Square in New York, ahead of the May 16 release of the Audemars Piguet x Swatch Royal Pop watch. (Photo: AFP/Timothy A Clary)
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