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Xiaohongshu reportedly secures 2026 FIFA World Cup streaming rights in China · TechNode
According to multiple sources familiar with the negotiations, Xiaohongshu has secured sublicensing rights for the 2026 FIFA World Cup in China from state
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technode.com
Xiaohongshu reportedly secures 2026 FIFA World Cup streaming rights in China · TechNode
According to multiple sources familiar with the negotiations, Xiaohongshu has secured sublicensing rights for the 2026 FIFA World Cup in China from state
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caixinglobal.com
Xiaohongshu Wins 2026 World Cup Broadcasting Rights in User Push
The Chinese lifestyle platform will stream all 104 matches for free under a deal with China Media Group, as it expands sports content to attract more users