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Starbucks’ Korean sales fall after backlash to ‘Tank Day’ ad campaign

Coffee chain has seen 'very significant' drop in sales after campaign that evoked crackdown, local operator says.

Raccontata dathediplomat.comindependent.co.ukaljazeera.comfrance24.comkoreatimes.co.krbenzinga.comhindustantimes.comleparisien.frenglish.hani.co.krmalaymail.comcbsnews.comnbcnews.com+2 altre

Confronto fonti

6 prospettive sulla stessa storia
AI · summaries
aljazeera.comStai leggendo20 h fa

Starbucks’ Korean sales fall after backlash to ‘Tank Day’ ad campaign

Coffee chain has seen 'very significant' drop in sales after campaign that evoked crackdown, local operator says.

originale

Timeline cronologica

  1. lunedì 25 maggio 2026·thediplomat.com

    Starbucks Korea’s Tank Day Promotion on a Massacre Anniversary Causes a Political Firestorm

    The marketing blunder on South Korea’s most solemn democratic anniversary has reignited a decades-old battle over how the country confronts its authoritarian past.

  2. martedì 26 maggio 2026·independent.co.uk

    South Korean Starbucks boss apologizes for ad campaign that evoked massacre

    South Korean retail tycoon Chung Yong-jin has apologized for a second time in two weeks as Starbucks’ local operation faces a backlash over a recent marketing campaign that was…

independent.co.uk
21 h fa

Starbucks Korea suffers sales slump after backlash over marketing campaign

Controversial ‘Tank Day’ campaign evoked a 1980 military crackdown on pro-democracy protesters

Leggi questa versione → originale
benzinga.com17 h fa

Starbucks Korea Is Seeing Sales Drop After A Controversial 'Tank Day' Marketing Campaign Sparked Politica

Starbucks Korea faces backlash and sales decline over controversial ‘Tank Day' campaign tied to Gwangju Uprising.

Leggi questa versione → originale
france24.com19 h fa

Starbucks Korea reveals series of mishaps leading to 'Tank Day' campaign

Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised "Tank Day" promotion, including the use of AI to develop the campaign, which it said lacked "social and historical…

Leggi questa versione → originale
nbcnews.com14 h fa

Starbucks struggles to quell outrage over ‘Tank Day’ ad campaign that evoked massacre in South Korea

The coffee chain drew backlash with a marketing campaign for a drink tumbler that is widely perceived as mocking those who died for South Korea’s pro-democracy movement.

Leggi questa versione → originale
malaymail.com15 h fa

Starbucks Korea boss apologises after AI-generated ‘Tank Day’ campaign triggers national fury

SEOUL, May 26 — Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised “Tank Day” promotion, including the use of AI to develop the...

Leggi questa versione → originale
  • martedì 26 maggio 2026·independent.co.uk

    Starbucks Korea suffers sales slump after backlash over marketing campaign

    Controversial ‘Tank Day’ campaign evoked a 1980 military crackdown on pro-democracy protesters

  • martedì 26 maggio 2026·aljazeera.com

    Starbucks’ Korean sales fall after backlash to ‘Tank Day’ ad campaign

    Coffee chain has seen 'very significant' drop in sales after campaign that evoked crackdown, local operator says.

  • martedì 26 maggio 2026·france24.com

    Starbucks Korea reveals series of mishaps leading to 'Tank Day' campaign

    Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised "Tank Day" promotion, including the use of AI to develop the campaign, which it said…

  • martedì 26 maggio 2026·koreatimes.co.kr

    Starbucks Korea crisis blamed on historical ignorance, approval chain failure - The Korea Times

    A lack of sensitivity toward one of the country’s defining pro-democracy movements, along with a broken approval chain that failed to screen for po...

  • martedì 26 maggio 2026·benzinga.com

    Starbucks Korea Is Seeing Sales Drop After A Controversial 'Tank Day' Marketing Campaign Sparked Politica

    Starbucks Korea faces backlash and sales decline over controversial ‘Tank Day' campaign tied to Gwangju Uprising.

  • martedì 26 maggio 2026·hindustantimes.com

    South Korean Starbucks boss apologises for ad campaign that evoked massacre

    The coffee chain sparked public outrage when it attempted to promote a large size of tumbler it calls a “tank” by declaring May 18 to be “Tank Day.” | World News

  • martedì 26 maggio 2026·independent.co.uk

    Starbucks Korea apologises for ‘Tank Day’ marketing campaign after sales fall

    Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or…

  • martedì 26 maggio 2026·leparisien.fr

    Scandale Starbucks en Corée du Sud : le groupe rejette la faute sur l’IA et regrette un « fort repli des ventes »

    Le groupe Shinsegae, opérateur de Starbucks en Corée du Sud, s’est excusé après le tollé provoqué par une publicité sur le soulèvement de Gw

  • martedì 26 maggio 2026·english.hani.co.kr

    Head of Shinsegae publicly apologizes, but internal probe found no intent to mock Gwangju massacre by Starbucks Korea

    Shinsegae Group’s investigation found significant severe shortcomings in its process for reviewing marketing campaigns

  • martedì 26 maggio 2026·english.hani.co.kr

    Fallout of Starbucks ‘Tank Day’ fiasco continues to snowball

    Police are currently fielding multiple criminal complaints against not only executives associated with Starbucks and Shinsegae, but political figures as well

  • martedì 26 maggio 2026·malaymail.com

    Starbucks Korea boss apologises after AI-generated ‘Tank Day’ campaign triggers national fury

    SEOUL, May 26 — Starbucks Korea revealed on Tuesday a series of mishaps leading to its heavily criticised “Tank Day” promotion, including the use of AI to develop the...

  • martedì 26 maggio 2026·france24.com

    Business - Starbucks in South Korea sees 'very significant drop in sales' amid controversy

    Retail tycoon Chung Yong-jin, chairman of the Shinsegae Group which owns Starbucks Korea, issued a second apology in two weeks on Tuesday as the public outcry over the coffee…

  • martedì 26 maggio 2026·cbsnews.com

    South Korean Starbucks boss apologizes anew for ad campaign that evoked massacre

    South Korean Starbucks' boss issued another apology as Starbucks' local operation faced a backlash over a marketing campaign widely perceived as mocking victims of a bloody…

  • martedì 26 maggio 2026·nbcnews.com

    Starbucks struggles to quell outrage over ‘Tank Day’ ad campaign that evoked massacre in South Korea

    The coffee chain drew backlash with a marketing campaign for a drink tumbler that is widely perceived as mocking those who died for South Korea’s pro-democracy movement.

  • martedì 26 maggio 2026·valor.globo.com

    Starbucks Coreia enfrenta crise após ação promocional associada à ditadura militar

    Chung Yong-jin, presidente do Shinsegae, grupo controlador da rede no país, pediu desculpas publicamente e apelou para que consumidores não direcionem a indignação aos…

  • martedì 26 maggio 2026·ledevoir.com

    En Corée du Sud, les ventes de Starbucks plongent après une controversée publicité créée par l’IA

    La publicité évoquant la sanglante répression du soulèvement prodémocratie en 1980 sème l’émoi dans la population.

  • martedì 26 maggio 2026·france24.com

    Starbucks faces South Korean backlash following campaign echoing 1987 massacre

    It's a scandal that just won't go away for Starbucks in South Korea. The chairman of the coffee chain's local corporate majority owner was compelled to issue a second public…