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Star Wars won the weekend. Nobody's quite sure whether to celebrate | Fortune
The likely $102 million haul exceeded opening weekend expectations, but it’s also on the low end of Disney-era Star Wars releases.
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cnbc.com
Disney's 'Star Wars: The Mandalorian and Grogu' tallies lowest Thursday preview sales in franchise history
Disney's "Star Wars: The Mandalorian and Grogu" tallied $12 million in Thursday night previews, the lowest collection of advanced tickets in franchise history.
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hollywoodreporter.com
‘The Mandalorian & Grogu’ Won’t Lose Money. It May Not Rescue ‘Star Wars’ Either
Disney insiders break down how the feature will end up in the black. But if it can't also broaden out the audience, do the optics further hurt a franchise whose core fandom has…
