India’s kitchens turn into mini gyms as protein orders soar 150%

India's embrace of high-protein diets is transforming grocery habits, with quick commerce platforms seeing a 150% surge in protein-related orders over two years. This trend is rapidly expanding beyond metros, with smaller cities showing over 200% faster growth in protein consumption, indicating a shift towards 'better-for-you' eating.

Raccontata daeconomictimes.indiatimes.com