Chethan Shetty left his corporate job in Bengaluru to take over and modernise his familys farm in Karnataka. He invested heavily in upgrading the farm and introduced exotic fruits such as rambutan and mangosteen, which later became major sources of income. Despite facing weather-related challenges, Shetty adapted his farming methods and continued to grow the business. He also built strong delivery networks and partnered with platforms like Zepto and Farmizen to improve market reach.