Victoria's Secret will begin trading under a new ticker symbol, VSXY, to make it clear that the brand stands for sexiness.

Victoria's Secret CEO Hillary Super is so confident in her strategy she changed the ticker even while battling activist BBRC.

Victoria’s Secret’s shares will trade under VSXY starting on June 2.

Victoria's Secret will begin trading under a new ticker symbol, VSXY, to make it clear that the brand stands for sexiness.

Victoria's Secret is leaning into sexy with a return to its roots and a new stock market ticker symbol, VSXY.