The Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET.

This week’s Future of TV Briefing looks at how major TV and streaming ad sellers are seeing upfront deals represent a larger share of their programmatic businesses.

A look at how the industry is tackling generative AI in marketing and media, including use cases and revenue opportunities.

Digital Content, Digital Advertising, Digital Marketing

The Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET.

Digital Content, Digital Advertising, Digital Marketing

Stay in the know with this series of WTF articles, where we break down media and marketing’s most confusing terms.

Coverage from Digiday’s summit for programmatic leaders.

Digiday’s special projects spanning our coverage areas: media, marketing and media buying.